AMAFRİKAMEDYA
Campaign Brief

AFRIKAMEDYA • Strategic Francophone Sahel market

Strategic Francophone Sahel market

Burkina Faso

Radio remains a particularly important medium in Burkina Faso, especially beyond Ouagadougou. Alongside public broadcaster RTB, the market includes private television, radio and press brands operating in French and local languages.

Market overview

Radio remains a particularly important medium in Burkina Faso, especially beyond Ouagadougou. Alongside public broadcaster RTB, the market includes private television, radio and press brands operating in French and local languages.

Note: This list identifies visible, verifiable key players. Where independent audience data is unavailable, it does not claim an outlet is the “largest”.

Regulatory framework

  • Conseil Supérieur de la Communication (CSC)
  • Public broadcasting framework through RTB
  • Municipal authorities for OOH permits

Key television players

  • RTB Télé
  • BF1
  • 3TV
  • Burkina Info TV
  • TVZ Africa

Key radio players

  • Radio Burkina (RTB)
  • Radio Oméga
  • Savane FM
  • Radio Pulsar
  • Ouaga FM

Press and publishers

  • Sidwaya
  • L’Observateur Paalga
  • Le Pays
  • L’Économiste du Faso
  • Aujourd’hui au Faso

Digital publishers

  • Burkina24
  • LeFaso.net
  • Wakat Séra
  • Oméga Médias digital
  • RTB digital

OOH / DOOH

  • Ouagadougou roadside billboards
  • Airport and central-city formats
  • Event and institutional display opportunities
  • Emerging digital screens

Agencies and operators

  • Local full-service agencies in Ouagadougou
  • Media-buying and event agencies
  • Production houses serving TV and institutional clients
  • Regional Sahel agency networks

AfrikaMedya opportunity map

  • Media planning & buying
  • Television & radio
  • Digital & programmatic
  • OOH / DOOH
  • Content & production
  • PR, research & monitoring
  • OTT & broadcast technology

Sources and verification

  1. CSC Burkina Faso
  2. RTB
  3. State Media Monitor – Burkina Faso
  4. IMS media landscape report