AM AFRİKAMEDYA
Campaign Brief

TÜRKİYE × AFRICA MEDIA BRIDGE

Africa’s
media power network.

Africa's Media Power Network

Connecting brands, media and audiences across Africa.

Media planning, buying, content, production, digital, influencer and outdoor solutions from Türkiye to 54 African countries.

KAYIOĞLU HOLDING ECOSYSTEM

54African countries
360°Media services
TR · EN · FR · HA · SW · ARMultilingual management
One CentrePlanning and reporting
Afrika Medya country network map An operations and partnership map based on the real geographic borders of African countries. TanzaniaDemocratic Republic of the CongoSomaliaKenyaSudanChadSouth AfricaLesothoZimbabweBotswanaNamibiaSenegalMaliMauritaniaBeninNigerNigeriaCameroonTogoGhanaCôte d’IvoireGuineaGuinea-BissauLiberiaSierra LeoneBurkina FasoCentral African RepublicRepublic of the CongoGabonEquatorial GuineaZambiaMalawiMozambiqueEswatiniAngolaBurundiMadagascarThe GambiaTunisiaAlgeriaEritreaMoroccoEgyptLibyaEthiopiaDjiboutiUgandaRwandaSouth SudanCabo VerdeSão Tomé and PríncipeComorosMauritiusSeychelles Somalia — media partnerKenya — media partnerNigeria — media partnerCameroon — media partnerEthiopia — media partnerSomalia — media partner
Active Representation Project-based Media partner
MEDIA PLANNING DIGITAL INFLUENCER PRODUCTION OOH TV RADIO PUBLISHING

THE MEDIA HUB OPENING TO AFRICA

We unite fragmented markets
under one strategy.

Africa is not a single market. Every country has its own language, culture, media habits, regulations and buying dynamics. Afrika Medya combines local expertise with central campaign management.

Brands work with one point of contact; country, media, creator, production and reporting processes are managed from one centre.

FOR BRANDSPlan campaigns in 54 countriesCreate a brief → FOR CONTENT CREATORSJoin the Pan-African talent networkApply → FOR MEDIA OWNERSOpen your media to international brandsBecome a partner →

54 COUNTRIES · ONE COORDINATION CENTRE

The scope of our
Africa media network.

Map colours show our operating model. A country may hold more than one status. Countries with media partnerships are also marked with a dot.

54 countries shown

01

Active countries

Niger, Nigeria, Burkina Faso, Mali, Benin, Togo, Ghana, Guinea, Senegal, Mauritania, Côte d’Ivoire, Morocco, Algeria, Tunisia, Cameroon, Ethiopia, Kenya and Somalia.

18 countries
02

Countries with representation

Djibouti, Tanzania, Zimbabwe, South Africa, Democratic Republic of the Congo, Angola, Uganda, Rwanda and Burundi.

9 countries
03

Countries with media partners

Nigeria, Cameroon, Ethiopia, Kenya and Somalia. These countries are also active operating markets.

5 countries · overlapping status
04

Project-based service countries

Botswana, Cabo Verde, Central African Republic, Chad, Comoros, Republic of the Congo, Egypt, Equatorial Guinea, Eritrea, Eswatini, Gabon, The Gambia, Guinea-Bissau, Lesotho, Liberia, Libya, Madagascar, Malawi, Mauritius, Mozambique, Namibia, São Tomé and Príncipe, Seychelles, Sierra Leone, South Sudan, Sudan and Zambia.

27 countries
Francophone Africa capabilityFrancophone African markets are not a separate country status; they represent multilingual planning and content-production capability across active, represented and project-based countries.

INTEGRATED SERVICE MODEL

From strategy to broadcast,
under one roof.

01

Media Planning & Buying

Country-based planning, negotiation and buying across TV, radio, newspapers, magazines, digital publishers and outdoor media.

02

Digital Media & Performance

End-to-end management of search, social, programmatic, video, mobile and retargeting campaigns.

03

Influencer & Talent Management

A verified Pan-African talent network of influencers, YouTubers, creators, artists and opinion leaders.

04

Film & Production

Commercials, series, cinema, documentaries, corporate films, photography, drone, post-production and broadcast solutions.

05

Corporate Memory & Content

Corporate history, archives, interviews, copywriting, publishing, documentaries and digital memory systems.

06

Social Media & Reputation

Multilingual content planning, community management, crisis communication, social listening and reputation management.

07

OOH & DOOH

Planning, booking and field verification for billboards, megalights, citylights, LED, airports, malls and transit inventory.

08

TV & Radio Advertising

Country-based buying of spots, sponsorships, programme integrations, jingles and broadcast plans.

09

Print Media

Planning and execution of newspaper, magazine, supplement, advertorial and special-feature campaigns.

10

Cinema Advertising

Audience-led management of theatre, screen, foyer, event and special-screening advertising.

11

OTT & Podcast

OTT platforms, digital audio, podcast sponsorship and branded-content solutions.

12

PR & Media Relations

Press releases, media relations, launches, interviews and agenda management.

13

Research & Insight

Market, audience, media-consumption, competitor and pre-campaign field research.

14

Creative Strategy

Campaign concepts, brand narratives, visual language, slogans, copy and cross-media adaptations.

15

Localisation & Translation

Translation, adaptation, subtitling and voice-over in Turkish, French, English and local languages.

16

Events & Sponsorship

Sponsorship and visibility solutions for fairs, summits, sports, culture, arts and public events.

17

Media Measurement

Proof of performance, media verification, KPI analysis and campaign reporting.

18

Corporate Consulting

Market entry, media structures, channel launch, corporate communications and sustainable-growth consulting.

AFRICA MEDIA ECOSYSTEM

All channels,
one strategic centre.

We manage planning, buying, production and measurement together across traditional, digital and next-generation media channels.

TVNational · Regional · Satellite
RadioFM · Online · Sponsorship
DigitalDisplay · Video · Performance
PrintNewspaper · Magazine · Advertorial
CinemaScreen · Foyer · Special screening
OutdoorOOH · DOOH · Transit
InfluencerCreator · YouTube · Social
PodcastAudio · Sponsorship · Branded Content
OTTStreaming · CTV · VOD
ProductionFilm · Series · Documentary
CreativeConcept · Design · Copy
PR & ResearchReputation · Press · Insight

SECTOR-SPECIFIC SOLUTIONS

Not the same plan for every organisation,
the right market model.

Afrika Medya builds tailored communication architectures by country, language and audience for brands, public institutions, investors and social-impact projects.

01

Commercial Brands

Market entry, product launches, dealer communication, retail traffic and performance-driven media campaigns.

FMCG · Finance · Telecom · Automotive
02

Public Sector & Diplomacy

Country promotion, public information, diplomatic visibility, investment and cultural communication.

Government · Embassy · Municipality
03

Investment & Infrastructure

Stakeholder communication and corporate reputation management for energy, mining, construction and technology projects.

Energy · Mining · Construction · Technology
04

Social Impact

Trust-based local-language communication for development, education, health and humanitarian projects.

NGO · Fund · Development Agency

CAMPAIGN OPERATING MODEL

One brief.
Four stages.
One report.

01

Analysis

Analysis of target country, language, audience, competition and media consumption.

02

Planning

Media mix, budget allocation, content and broadcast schedule.

03

Execution

Buying, production, localisation and field coordination.

04

Measurement

Country- and channel-based performance, verification and consolidated reporting.

OWNED AND MANAGED MEDIA

We do not just plan your message,
we also provide the power to publish it.

DIGITAL PLATFORMS

From content to commerce,
our own digital ecosystem.

We go beyond broadcasting with platforms supporting production, rural commerce and African operations.

AFRICA CREATOR NETWORK

Turning local influence
into measurable value.

We match creators not only by follower count, but also by country, language, category, audience quality, brand fit and real engagement data.

Join the Talent Network
01
CreatorsInfluencer · YouTuber · Podcaster
54 countries
02
Media OwnersTV · Radio · Press · OOH
Pan-African
03
Production TalentDirector · Writer · Crew
Local teams
04
Brand PartnersPrivate · Public · NGO
One centre

WHY AFRIKA MEDYA?

From proposal to optimisation,
end-to-end responsibility.

We combine local media knowledge, central buying discipline and multilingual production in one operating model.

01Proposal
02Planning
03Buying
04Production
05Broadcast
06Analysis
07Reporting
08Optimisation
09AI-Powered Insights
10Sustainable Partnership

CASE STUDIES

Publicly available
project experience.

Only publicly shareable projects are presented here; contractual, commercial or confidential information is not published.

BROADCAST TECHNOLOGIES

RTN

Corporate identity, digital broadcasting infrastructure, web, mobile and live-streaming ecosystem.

MEDIA DISTRIBUTION

TDN

Broadcast distribution, field coordination and technical media-solution processes.

TELEVISION

KAYI TV

A French-language Pan-African broadcast model, content architecture and channel branding system.

OUTDOOR

Niamey OOH

City-scale outdoor and digital-screen network planning and operating model.

DIGITAL

Digital Campaign

Multi-country digital media, localisation and performance campaigns.

CORPORATE MEMORY

Corporate Memory

Archive, oral history, documentary, corporate publishing and digital-memory solutions.

PARTNER NETWORK

Direct cooperation with
Africa’s media owners.

TV
Radio
Magazine
Digital
Publisher
Cinema
OOH
Influencer
Agency
Become a Partner

INSIGHTS

Knowledge and insight
on African markets.

Research, reports and current analysis guiding media, marketing and advertising investment.

INSIGHTS

African media consumption

Insights into media behaviour by country, language and generation.

Coming soon →
AFRICA MARKETING

Market-entry strategies

Brand positioning, localisation and distribution communication in Africa.

Coming soon →
MEDIA REPORTS

Media market reports

Assessments of TV, radio, digital, print and OOH markets.

Coming soon →
RESEARCH

Audience and field research

Decision-support research on target audiences, reach, perception and pre-campaign planning.

Coming soon →
ADVERTISING TRENDS

Advertising and technology trends

Developments in programmatic media, CTV, the creator economy, artificial intelligence and measurement.

Coming soon →

TÜRKİYE SOLUTION PARTNERS

Specialist companies, shared strength.

PARENT COMPANY

Backed by Kayıoğlu Holding.

Afrika Medya is the Pan-African core network of the Kayıoğlu Holding ecosystem, bringing media, production, digital platforms and African operations together under one strategy.

Kayıoğlu Holding logosu

CONTACT CENTRES

From Istanbul to Niamey,
one operating network.

Our Türkiye and Africa teams directly support your media planning, buying, production, content and corporate communications needs.

READY TO GROW IN AFRICA?

Let us build your campaign
across 54 countries.