Media Planning and Buying
Data- and market-informed plans for television, radio, digital, print, cinema, OOH and DOOH.
INTEGRATED MEDIA AND COMMUNICATIONS SERVICES
End-to-End Services from Strategy to Publication
Planning, buying, production, implementation, measurement and reporting through one accountable partner.
AfrikaMedya combines local market knowledge with international standards to help brands reach the right audiences across Africa with the right content and media mix.
01
Six Core Service Groups
Every project is tailored to the target market, sector, budget and communication objective.
Digital Media and Performance
Search, social, programmatic, video, mobile and conversion-focused digital campaigns.
Creative and Production
Commercials, corporate films, documentaries, television programmes, photography, drone, animation and post-production.
Influencer and Talent Management
Creator selection, verification, contracting, creative coordination and campaign performance management.
Corporate Communications and Memory
Corporate communications, PR, copywriting, archives, oral history, documentary and digital memory solutions.
Research, Intelligence and Technology
Market and audience research, media monitoring, reporting, OTT and broadcast technology consultancy.
02
18 Areas of Expertise
01
Media Planning
Channel and timing plans aligned with market, audience, budget and KPIs.
02Media Buying
Price negotiations, reservations, publication terms and buying management.
03Television Advertising
Spots, sponsorships and broadcast verification across national, regional and private television networks.
04Radio Advertising
Spots, jingles, sponsorships and broadcast verification across national, regional and local radio.
05Digital Advertising
Search, social, video, mobile and measurable performance campaigns.
06Programmatic Advertising
Data, automation, real-time bidding and quality inventory management.
07Outdoor Advertising
Billboards, citylights, transit, airports and city visibility.
08Digital Out-of-Home (DOOH)
Billboards, citylights, transit, airports and city visibility.
09Cinema Advertising
On-screen, foyer, sponsorship and special-screening campaigns.
10Influencer Marketing
Creator selection, partnerships and performance management.
11Creative Strategy and Copywriting
Campaign ideas, slogans, advertising copy and multilingual brand voice.
12Content and Production
Video, photography, animation, social media and digital content production.
13TV, Series and Programme Production
Production of TV programmes, series, competitions, documentaries and live broadcasts.
14Corporate Film and Corporate Memory
Corporate films, documentaries, oral history, digital archives and institutional legacy.
15Corporate Communications and PR
Reputation, press relations, stakeholder communications and crisis communications management.
16Market, Audience and Media Research
Market size, media consumption, competition and audience behaviour analysis.
17Media Monitoring, Reporting and Insights
Media monitoring, proof collection, performance analysis and executive reporting.
18OTT, Broadcast Technology and AI Media Intelligence
OTT, live streaming, FAST, applications, automation and AI-powered media solutions.
03
How We Work
- 01Analysis
- 02Strategy
- 03Planning
- 04Buying
- 05Production
- 06Publication
- 07Measurement
- 08Optimisation
04
Standard Deliverables for Every Project
- Campaign strategy and market assessment
- Media and budget plan
- Localised content and technical implementation
- Proof of publication and operational tracking
- Performance report and recommendations for the next period
Let’s plan your Africa campaign together
Share your target markets, budget and campaign objectives; we will build the appropriate media and content model with you.