What is Outdoor Advertising?
OOH covers communication across physical advertising surfaces including billboards, megalights, citylights, shelters, building façades, transit networks, airports and shopping centres.
SERVICE-007 · OUTDOOR ADVERTISING
Build Strong Brand Visibility Across African Cities
Outdoor advertising places brands within the natural flow of everyday life and delivers sustained public visibility.
AfrikaMedya develops city-, region- and country-based OOH plans by assessing traffic, pedestrian movement, audience relevance, location quality and campaign objectives.
Africa’s OOH Ecosystem
Media ownership, permits, urban patterns, traffic flows, measurement methods and pricing vary by market. Every campaign is planned around verified inventory and local operating conditions.
Why AfrikaMedya?
We manage local inventory intelligence, photographic verification, central buying, printing and installation coordination, proof of display and multi-country reporting from one centre.
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Outdoor Formats
Billboards
Megalights
Citylights
Bus Shelters
Building Façades
Bridges and Overpasses
Airports
Shopping Centres
Transit Media
Wayfinding and Kiosks
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Campaign Workflow
- 01Brief and Objectives
- 02City and Area Selection
- 03Audience Analysis
- 04Location and Inventory Search
- 05Photo and Dimension Review
- 06Budget and Period Planning
- 07Booking and Permits
- 08Printing and Installation
- 09Field Inspection
- 10Proof and Reporting
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Location Types
Major Roads
Commercial Districts
City Centres
Airports
Public Transport Hubs
Retail and Mall Environments
Stadium and Event Areas
Public Spaces
Neighbourhood Locations
Border and Entry Corridors
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Measurement and KPIs
Estimated Visibility
Vehicle Traffic
Pedestrian Traffic
Location Quality
Campaign Duration
Installation Completion
Media Compliance
Proof of Display Rate
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Deliverables
- OOH Strategy
- Location and Inventory List
- Photographic Media File
- Dimensions and Specifications
- Budget and Booking Plan
- Creative Adaptation Guide
- Print and Installation Schedule
- Field Inspection Report
- Proof of Display
- Campaign Summary
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Frequently Asked Questions
Which outdoor formats do you manage?
We manage classic OOH formats including billboards, megalights, citylights, shelters, façades, transit, airports and malls.
How are locations selected?
Traffic, pedestrian movement, target audience, visibility, obstructions and campaign objectives are assessed together.
Do you manage printing and installation?
Yes. Where available, printing, logistics, installation and field inspection are coordinated with local partners.
Can one campaign run across several countries?
Yes. Country and city plans can be managed through one central budget, timeline and reporting structure.
How is display verified?
We use dated location photography and field inspection records, including geolocation where available.
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Related Services
Media Planning
Media Buying
DOOH
Digital Advertising
Creative Strategy
Research and Insights
Grow Your African Outdoor Campaign Through the Right Locations
Build a visible, reliable and measurable OOH plan across the cities where your audiences move.