What is DOOH?
DOOH is screen-based outdoor advertising delivered through LED billboards, digital citylights, airports, malls, transit and other public environments, with remotely updated and scheduled content.
SERVICE-008 · DIGITAL OUT-OF-HOME
Dynamic and Measurable DOOH Campaigns Across African Cities
Digital out-of-home combines physical visibility with the flexibility of digital campaign delivery.
AfrikaMedya develops city- and country-level DOOH plans by evaluating screen quality, location, dayparts, traffic, audience relevance and creative rotation.
Africa’s DOOH Ecosystem
Screen inventory, power continuity, connectivity, brightness, resolution, playback software, permits and measurement standards vary by market. Every campaign is planned using verified screens and technical checks.
Why AfrikaMedya?
We combine screen verification, scheduling, creative adaptation, central buying, remote content management, proof-of-play and multi-country reporting within one operating model.
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DOOH Formats
Digital Billboards
LED Megaboards
Digital Citylights
Airport Screens
Mall Screens
Transit Screens
Digital Shelters
LED Building Façades
Retail Screen Networks
Event and Stadium Screens
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Campaign Workflow
- 01Brief and Objectives
- 02City and Screen Selection
- 03Technical Inventory Review
- 04Audience and Daypart Analysis
- 05Creative Sizing
- 06Budget and Playback Plan
- 07Booking and Upload
- 08Pre-Launch Testing
- 09Proof-of-Play Monitoring
- 10Reporting and Optimisation
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Location Types
Major Road LED Networks
City-Centre Screens
Airports
Malls and Retail
Public Transport
Stadiums and Events
Corporate Campuses
Hotels and Tourism Hubs
Border and Entry Corridors
Premium Landmark Screens
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Measurement and KPIs
Estimated Reach
Play Count
Proof-of-Play Rate
Delivery Completion
Screen Uptime
Daypart Performance
Location Quality
Creative Rotation
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Deliverables
- DOOH Strategy
- Screen and Location List
- Technical Inventory File
- Creative Specification Guide
- Budget and Playback Schedule
- Content Rotation Plan
- Upload and Test Record
- Proof-of-Play Report
- Photo and Video Evidence
- Campaign Summary
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Frequently Asked Questions
How does DOOH differ from traditional OOH?
DOOH uses digital screens, allowing content to be updated remotely, scheduled and tracked through playback records.
Can creative be changed during the campaign?
Yes. Where supported, creative can be updated by date, time, location or campaign phase.
How is delivery verified?
Through proof-of-play records, screen captures, field photography and system logs where available.
Can campaigns run across several cities or countries?
Yes. Suitable screen networks can be managed through a central schedule, creative plan and reporting standard.
What technical limits apply to video creative?
Duration, resolution, file format, audio use and brightness rules vary by screen; a technical specification is provided for every inventory item.
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Related Services
Outdoor Advertising
Media Planning
Media Buying
Digital Advertising
Programmatic Advertising
Creative Strategy
Strengthen Your African DOOH Campaign Through Dynamic Screens
Combine the right screens, dayparts and creative rotation within one measurable campaign plan.