Key television players
- Radiodiffusion Télévision Sénégalaise (RTS)
- TFM
- 2STV
- Walf TV
- 7TV
AFRIKAMEDYA • Strategic Francophone media market
Strategic Francophone media market
Senegal
Senegal has a strong Dakar-centred television, radio, press and digital publishing ecosystem. Alongside French, Wolof-language content is critical for mass reach and brand affinity.
Market overview
Senegal has a strong Dakar-centred television, radio, press and digital publishing ecosystem. Alongside French, Wolof-language content is critical for mass reach and brand affinity.
Note: This list identifies visible, verifiable key players. Where independent audience data is unavailable, it does not claim an outlet is the “largest”.
Regulatory framework
- Conseil national de Régulation de l’Audiovisuel (CNRA) / transition toward CNRM
- Ministry of Communication media-recognition framework
- Local authorities for OOH permits
Key radio players
- RFM
- Sud FM
- Zik FM
- Walf FM
- iRadio
Press and publishers
- Le Soleil
- L’Observateur
- Sud Quotidien
- WalfQuotidien
- Le Quotidien
Digital publishers
- Seneweb
- Dakaractu
- PressAfrik
- IGFM
- Senego
OOH / DOOH
- Dakar roadside billboards
- Airport advertising at AIBD
- Urban digital screens and street furniture
- Transit and event inventory
Agencies and operators
- Caractère
- McCann Dakar / regional network operations
- Local media-buying agencies
- Dakar production and PR boutiques
AfrikaMedya opportunity map
- Media planning & buying
- Television & radio
- Digital & programmatic
- OOH / DOOH
- Content & production
- PR, research & monitoring
- OTT & broadcast technology